All posts tagged amsterdam-southeast
14 Posts

Frontage design

The frontage clearly shows that Heesterveld is evolving. The mural on the frontage of Heesterveld will be finished in September 2013. Amsterdam Zuidoost lacks a strong identity for cultural organizations, and that is why Eva and her team decided on a visible change to the building itself, which would mark Heesterveld as a cultural hotspot: [&hellip…

Heesterveld

In 2009, the building complex Heesterveld, located in Amsterdam-Zuidoost, was the last bit left of the original Bijlmer. The characteristic architecture of Jan van Gool was still in its original condition, but Heesterveld was suffering from unemployment, crime, drug dealing in the basement, and neglected porches and outside spaces. Housing corporation Ymere wanted to demolish [&hellip…

Creative Community

A creative hotspot for and by residents. The building, with 87 residences and a courtyard, is inhabited by artists, students, the original residents, and creative entrepreneurs working in hip-hop, dance, graffiti, architecture, interior design, photography, poetry, fashion, and design. Living in the Heesterveld complex automatically makes you a member of the Heesterveld Creative Community. Together [&hellip…

Cultural Program

The residents of Heesterveld contribute to the cultural programme of Heesterveld Creative Community, and organize debates, performances, exhibitions, and shows. These all take place in the communal space H75 and in the courtyard. They also organize events elsewhere in the city. Eva has made the renovation of H75 possible, has directed the organisation and content [&hellip…

Marketing and Communication

Eva has spent a lot of energy and attention on the marketing and communication of Heesterveld and the Creative Community. She has created its logo, style, flyers, and website, and in doing so created the symbols of its identity. During the first phase, she explored the possibilities with Purpura PR, Daisy Benz, Gieneke Pieterse, and [&hellip…

Transformation basement units

Heesterveld continues to evolve. In 2014, the storage units in the basement, where drug dealing once took place, will be converted into eight business accommodations for, among others, a light designer, a piercing shop, and The Community Shop of Bijlmer Style, a local foundation aimed at discovering creative talent in Amsterdam Zuidoost. Music is an [&hellip…