In 2009, the building complex Heesterveld, located in Amsterdam-Zuidoost, was the last bit left of the original Bijlmer. The characteristic architecture of Jan van Gool was still in its original condition, but Heesterveld was suffering from unemployment, crime, drug dealing in the basement, and neglected porches and outside spaces. Housing corporation Ymere wanted to demolish [&hellip… →
Heesterveld
Cultural Program
The residents of Heesterveld contribute to the cultural programme of Heesterveld Creative Community, and organize debates, performances, exhibitions, and shows. These all take place in the communal space H75 and in the courtyard. They also organize events elsewhere in the city. Eva has made the renovation of H75 possible, has directed the organisation and content [&hellip… →
Marketing and Communication
Eva has spent a lot of energy and attention on the marketing and communication of Heesterveld and the Creative Community. She has created its logo, style, flyers, and website, and in doing so created the symbols of its identity. During the first phase, she explored the possibilities with Purpura PR, Daisy Benz, Gieneke Pieterse, and [&hellip… →
Communual Space
The residents of Heesterveld felt a great need for a communal space. Eva held a competition for the interior, the entry send in by students of Rietveld Academy (the art academy) and residents of the building complex won, and the communal space H75 was realized. Eva helped with the development of the plans, the permits, [&hellip… →